Press kit · Launching August 25, 2026

Runway
press kit.

Everything you need to write about Runway, the FIRE planner built for Norway. Copy below is free to quote. For screenshots, interviews, or anything missing, email support@runwayfire.com.

Fast facts

App
Runway
Tagline
The FIRE planner built for Norway
Developer
Ludyem AS
Category
Finance
Launch date
August 25, 2026
Platforms
iPhone and iPad, iOS 26 or later
Languages
English and Norwegian Bokmal
Price
Free to download. Your freedom age and number are free forever. Optional Runway Pro: a yearly subscription or a one-time lifetime purchase.
Privacy
No account, no bank logins. Your figures are computed and kept on your device.
App Store
apps.apple.com/app/id6784426559 (live on launch day)
Website
runwayfire.com
Press contact
support@runwayfire.com

Descriptions

One line

Runway is the FIRE planner built for Norway: it turns your money into one honest number, the age you could stop working.

Short, about 50 words

Runway is the first Financial Independence and Retire Early planner built for Norway. Answer a few questions and it gives you one honest number: the age your money could let you stop working. Then pull the levers that move it sooner. It models Norway's real tax rules, prices retiring abroad to fourteen countries, and everything stays on your iPhone.

Long

Every retirement calculator assumes American rules. Runway is built the other way around, on the rules that actually decide a Norwegian's retirement date. It models formuesskatt (wealth tax), the ASK account's capital-first withdrawals, the skjermingsfradrag, NAV and IPS pensions, and the utflyttingsskatt you would owe if you ever left the country. And if leaving is the dream, it prices that too: fourteen destination countries modelled, from local drawdown taxes to the exit tax on the way out.

The app starts simple, one motivating number from a few questions, then grows as deep as your finances do: a money-over-time chart, a range-of-futures Monte Carlo, a plan-health score, and an opportunity engine that shows exactly how many years each change buys you. An on-device AI assistant (Apple Intelligence) answers questions grounded in your own plan. It is fully localized in Norwegian, built natively in SwiftUI for iOS 26, and private by design: no account, no bank logins, nothing leaves your phone.

The story

Runway was built by an Italian who moved to Norway and went looking for a way to plan his future. Every retirement app he tried was built for Americans, blind to formuesskatt, to how an ASK account really works, to the exit tax he would owe if he ever moved back home. So he learned the Norwegian rules himself and turned them into the planner he wished he'd had when he arrived. Runway is the result: a serious financial tool that speaks Norwegian, respects your privacy, and gives you a straight answer to one question, when can I stop working.

What makes Runway different

Assets

Logos and illustrations are free to use in coverage of Runway. Right-click to save, or email for the originals.

Runway app icon App icon
Pip, Runway's mascot, lifting off Pip (mascot)
Pip holding a globe Pip, globe

Screenshots

Screens from the app, free to use in coverage. Click any shot to download the full-resolution PNG.

Runway Plan screen showing a freedom age of 40, the freedom number, and plan health
Your freedom ageThe one number that matters.
Runway Levers screen showing the what-if moves that bring your freedom date sooner
The leversWhat pulls your date in, ranked.
Runway's retire-abroad editor with Italy chosen, taxes modeled, and the monthly spend there
Retire abroad14 countries priced in, exit tax included.
Runway Projection screen with a money-over-time chart from today to retirement
Money over timeYour whole journey, year by year.
Runway Grow screen showing the countdown to freedom and financial-independence badges
Watch it growYour countdown and milestones.
Runway Norwegian tax screen explaining wealth tax, shielding, and pension rules
Built for NorwayWealth tax, shielding and pensions, built in.
Ask Pip, Runway's on-device plan assistant, explaining the plan and comparing moves
Ask PipThe on-device assistant, private by design.

An app preview video (English and Norwegian) is available on request.

About Ludyem

Ludyem AS is a small studio that builds focused, privacy-first iOS apps for your health and your money. Each app does one thing well and keeps your data on your iPhone, with no accounts and no tracking. See the rest of the family at ludyem.dev.